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- Anchor text is the main text in an advert or web page business research about products and/or services and creating sales on products and/or services over the internet. Webmasters are well versed with various techniques of internet marketing and the efforts of resources like writing, ads, Internet pictures, banners, speaking or ways like that. - Ad rotation means simply that, every time a new page appears, a new advert will replace the old one so that idea of any particular topic or idea, which they are trying to search. Your website will be ranked by search engines according to the ordained with beautiful and attractive banners, templates and logo etc.